Retail Replatform Increased Checkout Completion
A retail client improved conversion by modernizing storefront performance and checkout flow.
Updated: 4/5/2026
Direct Answer
A retail client improved conversion by modernizing storefront performance and checkout flow.
Challenge
- The client had slow product pages, fragmented checkout, and inconsistent mobile behavior causing high abandonment.
Approach
- Rebuilt the storefront with modern SSR architecture and image optimization.
- Simplified checkout steps and improved payment reliability.
- Added analytics instrumentation to monitor drop-off by step.
Outcomes
- 29% increase in checkout completion rate
- 42% faster median product page load time
- Support tickets on checkout issues reduced by 34%
FAQs
What was the business context?
The client had slow product pages, fragmented checkout, and inconsistent mobile behavior causing high abandonment.
What outcomes were achieved?
29% increase in checkout completion rate. 42% faster median product page load time. Support tickets on checkout issues reduced by 34%
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